Madam Lakwatsera

Janice Suarez founded Madam Lakwatsera, a travel and lifestyle brand. Janice is a Filipino content creator, digital marketer, and solo female traveler who advocates for accessible and budget-friendly exploration. Originally starting as a blog to document her personal adventures around the Philippines and Southeast Asia, the brand has evolved into a platform that provides practical itineraries, travel tips, and cultural insights aimed at inspiring Filipinos to discover the beauty of their own country. Suarez is known for her "lakwatsera" (wanderer) persona, balancing a professional career in digital media with a passion for storytelling that emphasizes the transformative power of travel. Through her presence on social media and her website, she promotes sustainable tourism and encourages her audience to embrace a life of curiosity and adventure, regardless of their budget.